← Pickerty Resource Center

Your subscriber list

The most valuable thing Pickerty builds for you.

When someone signs up for one of your sales, they're asked if they want to receive notifications from you. The ones who say yes become your subscribers.

Over a year of sales, this list quietly becomes your best asset. Buying an audience is expensive. This one you get for free, one sale at a time.

Where to find it

Open the menu, then under Reports choose one of two views.

ReportShowsUse it to
All SubscribersEveryone, with how many of your sales they've attended, and which was their last.Build your main mailing list.
Subscribers by SaleJust the people from one completed sale.Follow up with the crowd from a particular sale.
The All Subscribers report. Download it as Excel or CSV from the links at the top right.
The All Subscribers report. Download it as Excel or CSV from the links at the top right. Tap the picture to see it full size.

Getting the list out

Click Download Excel or Download CSV at the top right. Either file will open in Excel or Google Sheets, and either can be uploaded into Mailchimp, Constant Contact, or whatever you use to send email.

Reading the "Sales Attended" column

Treat it with respect

These people checked a box to hear from you, not to be sold to daily. One email per sale is plenty. Anyone who feels spammed can switch you off in their own Pickerty settings, and you won't get them back.

A simple routine

  1. Download the list after every sale.
  2. Email it when your next sale goes live — with the sign-up link and three good photos.
  3. Once a year, look at who has attended three or more sales, and give them something special.